Lebron XI Miami Nights Cigar Case concept.

Render of a concept carbon fiber box for the Lebron XI "Miami Nights" edition

Glossy carbon fiber finish on the lid
Embossed XI script and logos
Wooden box enclosure
Exclusive Legend of a king content on a USB
Exclusive Gundam nights action figure

First of all let me start off saying that I love the color way of this sneaker. The color blocking along with the carbon fiber on the armor looks amazing and as far as the fit goes, this has to be one of the most comfortable shoes I’ve owned. Now with that being said I live in Canada and these set me back about (GASP) $280 after tax!

After purchasing these and UN-boxing them I said to myself… "Damn not even a poster?" I understand business and I understand that this shoe is ground breaking and I know the cost of materials have gone up, but where are the added values for the customer? No DVD? (Thank YouTube for that I guess.) No EXCLUSIVE key chain? No coupons for a back rub? No fancy pamphlet breaking down the tech of the shoe? No player card? There are so many things that they could’ve thrown in to this to justify such a hefty price tag and to make me feel better about myself for spending so much money.

Wouldn’t it have been nice if they came in a nice collector’s box? Imagine removing the glossy carbon fiber lid off of your wooden (or recycled material) box that enclosed your sneakers revealing your expensive investment protected by sponge padding and right below it included is a USB memory stick with some sort of exclusive content (and exclusive Lebron James workout video, a password for some extra online stuff , a special APP, SOMETHING.) Throw in a custom action figure to go with the “THEME” of the shoe and Voila! Value added! Haha of course this Idea is ridiculous to most but we already spend hundreds on shoes and on other things we don’t need so why not?